Experience & Education

Current Resume

Updated April 2023

MBA, MSDS, Executive Leadership, Business Ownership, and General Management experience
10+ years of successful experience in business development, leadership, data, strategy, marketing, and finance
Utilized data analytics, pricing strategy, and operational excellence to achieve continued revenue
growth and a consistent average profit margin 15-18% higher than the industry average
Executive level presentation and public speaking experience, exceptional stakeholder relation skills
Data Science Skills — R, SQL, Python, Machine Learning/AI, Github, MS Excel & Powerpoint

Data Experience

Research & Data Analyst-Data Scientist, Willamette University; Salem/Portland, OR — 2021-Current

Projects and research through Master’s in Data Science Program, Independent Consulting & RA work

Used APIs and web scraping to gather, wrangled, and cleaned my own data sets for in-depth exploratory data analysis projects and research
Used SQL to join completely separate but related data frames for deeper exploratory data analysis
Projects focused on Natural Language Processing (NLP), sentiment analysis, and text analysis
Applied statistical methods and sampling to analyze customer behavior in big data project
Used supervised and unsupervised machine learning methods in R and Python to create predictions

Co-Owner | Data Analyst/Engineer & Director of Business Development, Rafns’; Salem, OR — 2012-2021

Established, built, led, and managed one of the top-rated, fine dining restaurants in Salem, OR

Data literacy & analysis — collected, wrangled, and visualized data for strategy, OKRs & KPIs, built datasets for performance, forecasting, trend analysis, process improvement, & business finance
Utilized data to develop pricing strategy and operational efficiency resulting in a consistent profit margin 15-18% higher than industry average & food cost 10-18% lower than industry average
Utilized data to evaluate target market and pricing strategy resulting in an attendance growth of 136% and a customer check average growth of 28% in a three-year period
Managed all written, verbal, and visual communication (design, messaging, facilitation)
Managed, led, and trained employees, developed guidelines, policies & procedures, HR compliance
Directly managed business finance and bookkeeping— prepared financial statements for analysis

Current

Executive Director, Salem Orchestra; Salem, OR — 2019-Present

Established, led, and managed the organization, board of directors, stakeholders, and cross-functional teams

Utilized strong analytical, change agility, strategic, and problem-solving skills to lead the organization from conception in 2019 through the COVID-19 pandemic to present

Expert in goal development, business strategy & OKRs, business finance, and budgeting — responsible for 6.5% growth in funding through public support and 10% growth in revenue post pandemic
Exceptional presenter & public speaker — presented for corporate sponsors and the board of directors
Managed all communications, branding & marketing (design, messaging, and facilitation) — consistently
achieved a 4% or higher click-through rate (CTR) for digital advertising campaigns, surpassing the
industry average of 2%
Project management — continual leadership and event management with cross-functional teams

Willamette University, Master’s in Business Administration, (2020-2022)

Graduated with Atkinson Honors — GPA 3.88 out of 4.0
Curriculum — Elite Business Administration courses including Accounting, Business Finance, Operations, Statistical Analysis, Marketing Data Analytics, Product Analytics and Development, Politics & Public Policy, System Dynamics Modeling, Market Research, Strategy

Willamette University, Master’s of Science in Data Science, (2021-2023)

GPA 3.74 out of 4.0
Curriculum —Advanced Data Science courses including R (Programming Language), Data Analysis & Visualization, SQL, Data Engineering. Databases & Structure, Big Data Query, Machine Learning, Python (numpy, pandas, scikit-learn), Git, Code Review, Shiny, Data Communication, Github

Business Analytics: Strategy Canvas, Marketing Strategy, Brand Development, PESTLE DG, Value Chain Analysis, VRIN, Financial Modeling, Statistics, Quantitative & Qualitative Research, System Dynamics Modeling (Vensim), Microsoft Office, Google Cloud Services, Project Management, Trello
Data Science: R - (tidyverse, tidytext, dplyr, ggplot, plotly, shiny, rvest, NLP, gt, caret), Python (numpy, pandas, scikit-learn), SQL, Statistics, Regression, Advanced Excel, Advanced PowerPoint, Tableau, Quarto, GitHub, Machine Learning (algorithms, supervised, unsupervised, trees, clustering, classification, odds ratio), Data Visualization, Dashboards
Soft Skills: High-level presentation skills, excellent attention to detail, organized, verbal communication skills, responsive, emotional intelligence, ability to collaborate, teamwork, diplomatic coordination, management, customer service, negotiation, self-motivated, highly curious, eager for lifelong learning and continuous improvement

Rafns’ Restaurant — 2015 Marion County Environmental Works Green Awards, “Sustainable Small Business of the Year”
Consistent 100% scores with the Health Department at Rafns’
5-Star Rating of Rafns’ through TripAdvisor for all 8 years
“Most Curious Award” from my 1st-grade teacher, Mrs. Dyer

Board of Directors, Salem Harvest; Salem, OR — 2022-Current
Board of Directors, Travel Salem; Salem, OR — 2019-Current
Violinist, Salem Pops Orchestra; Salem, OR — 2017-2020
Violinist / Board of Directors, Salem Philharmonia Orchestra; Salem, OR — 2014-2017